How do you determine the optimal sales price?
What is the ideal price for your product or service? There are, of course, books full of price strategy and calculating the sales price. The good price is determined by the context. A bottle of water in the supermarket costs… from the tap, but on Copacabana Beach it costs….
If you communicate the price to your customer, the brain unconscious creates a reference price that compares the price shown. This reference price depends on a number of factors. There are all kinds of neuromarketing techniques available to influence the perception of this implicit reference price and thus make your offer more attractive. Directly applicable in your communication. Do you want to know how? Contact us!
Understanding the unconscious reference price is an important factor in determining the right sales price. What is the brain willing to pay? When does the price really hurt in the brain? What margin is there in the customer’s head? We measure this with neuro-pricing techniques. We determine the unconscious mental sweetspot of your offer. We examine which USPs of your product have the greatest effect on your selling price. This way you can increase your margin in one blow without affecting your acquisition!