How do you strengthen the power of your AB tests?
What is AB-ON-STEROIDS?
A standard AB test is the test method that helps you quickly optimize the conversion on your site. By making small adjustments every time you can compare and improve step by step. But there are disadvantages. Complex items are difficult to test and if you have little traffic, it can take a long time to get results. In both cases, AB-ON-STEROIDS is the alternative.
AB-ON-STEROIDS is an alternative online test method derived from psychology. Consumers make real-life purchasing decisions during this test. There are always 2 alternatives presented where they make a choice under time pressure. In this way we measure the unconscious and intuitive preference, which is extremely predictive of normal buying behavior. You can use this insight to optimize the shopping experience directly and effectively. You’ll get results within a few days to a week.
What are the benefits?
Proven predictive value
Real-life decisions by respondents
Few respondents needed (from 150)
Fun for the participants
When can you bet this?
Too few visitors to achieve quick results
More complex items with multiple dependencies (propositions, etc.)
Many technical adjustments to the back-end are required
Develop new websites
Who can participate in this test?
Everyone in the client’s target group
Recruit depending on budget and criteria through various channels such as own website, existing customer panel, via Facebook, panel office etc.