Fact-based marketing: how do you support the gut feeling?

The second article from Felix Hermsen published on Frankwatching!

Would it not be great if you already know how strongly a concept will score in practice during the creative marketing process? And how? In this article I explain how you can work towards a fact based- development process, resulting in happy consumers and more conversion. Let’s start at the beginning: how does fact-based marketing work in practice and where can it be more effective? Read it here on Frankwatching!