Braynz colleague Felix Hermsen wrote a great article for Frankwatching!

Brief summary: By choosing the right incentive the conversion increases enormously. But how do you choose the right incentive? In practice this often happens on the basis of random individual suggestions. However, this does not always seem to be the best way. Pre-testing unconscious associations with the Braynz Incentive Checker offers a solution! In previous research this resulted in a conversion increase of 25%! Knowing more? Click here for the article on Frankwatching!