Those present will have seen them when they enter the plenary hall: the green footsteps that lead you to the front rows. In the context of stimulating good behavior, Braynz conducted several nudging experiments during the DDMA Data Day on November 10 in Pakhuis de Zwijger. Wondering if we could have influenced the behavior of […]
The founders of Braynz are pioneers in translating neuroscience into marketing strategy and research. Based on our experience and successes, the need arose to develop more services in close collaboration with scientists. Braynz was founded at the end of 2015. Experienced marketers and young behavioral scientists decided to join forces. There was a voyage of discovery where science & marketing went hand in hand to further discover the new world of neuromarketing. A unique experience. Braynz, after many projects for our customers, armed with these experiences and knowledge has grown into a bureau where the application of neuroscience is controlled from the need of the clients. We use tools that fit the issue. In this way we develop knowledge-driven solutions that fit the challenges that competitive markets offer. We use neuroscience as inspiration and source for marketing success !! This way success is no coincidence, but guaranteed! The team consists of experienced marketers and scientists who are experts in all facets of the neuromarketing profession.
Neuromarketing is a relatively young but very innovative field of study. The term was introduced in 2002 by Marketing Professor Ale Smidts. The targeted application of neuroscientific theory and the use of methodologies from science to measure reactions in the brain or the body with consumers is therefore fairly new. There is still no standard manual or method for translating business problems such as “I want loyal customers” to a research method that gives ready-made answers to this question. In the marketing programs too, relatively little attention is paid to this way of research. So much neuromarketing research has an innovative and experimental character. This requires flexibility, creativity and the courage to innovate and experiment both of the client and researchers. Braynz is at the forefront of developing new methods and combining techniques to serve clients. Neuromarketing offers a lot of possibilities as standard methodologies fall short. The challenge for everyone involved is to fully exploit the new possibilities. Marketers have access to a new tool. However, if we start digging with a new shovel in the same old places, we will not find any new answers. It is therefore also important to be able to ask and dare new questions. Then neuromarketing can develop further into a mature part of marketing. There have been really good results with neuromarketing research. Do you want to know more about it? Then contact us.
General Privacy Statement
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If you use the Braynz website and the products and services that can be found there, then you leave your details with us. Moreover, the website leaves a number of types of cookies on your computer. These are used to make the website work better on your device.
Below you can read which data Braynz can collect, why we do that and what we can do with that data. You can also read which cookies we use and why. This statement is about our entire website: it applies to visitors, but also if you sign up for a newsletter.
In order for this website to function better and faster and to be able to adapt it to your preferences, certain data concerning your use of this website will be collected. This information can be collected by using so-called ‘cookies’. These are small text files that are automatically placed on your computer by the visited web page. You can disable the use of ‘cookies’ via the settings of your browser. This, however, leads to a less good functioning of this website. Third parties can also place cookies and follow internet behavior, as is the case with Vimeo embedded videos, for example.
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Braynz deals confidentially with your personal data. We will never sell your data to other parties.
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The website and the personal data you leave here are managed by Braynz. For questions and comments about this Privacy Statement you can always contact Braynz, Zusterstraat 31, 4201 EK Gorinchem via +31 61505 1707.
This Privacy and Cookie Statement does not apply to websites of third parties that can be visited via links via this website.
Changes to Privacy statement
Braynz reserves the right to make changes to this Privacy Statement. It is therefore recommended that you review this Privacy Statement regularly so that you are kept informed of these changes. The latest version can always be consulted via the website.