Braynz colleague Felix Hermsen wrote a great article for Frankwatching!

Brief summary: By choosing the right incentive the conversion increases enormously. But how do you choose the right incentive? In practice this often happens on the basis of random individual suggestions. However, this does not always seem to be the best way. Pre-testing unconscious associations with the Braynz Incentive Checker offers a solution! In previous research this resulted in a conversion increase of 25%! Knowing more? Click here for the article on Frankwatching!

The second article from Felix Hermsen published on Frankwatching!

Would it not be great if you already know how strongly a concept will score in practice during the creative marketing process? And how? In this article I explain how you can work towards a fact based- development process, resulting in happy consumers and more conversion. Let’s start at the beginning: how does fact-based marketing work in practice and where can it be more effective? Read it here on Frankwatching!