A nice subscription has been put together at a large telecom company. You as a proposition or marketing manager have been appointed to make an appropriate proposition. A proposition manager has to make a lot of choices for this. Not only the attractiveness of the proposition is important, but also a risk assessment to be sure that enough subscribers are coming in. So the question is, how do you build a new proposition? The price, the content of the subscription, but also of course the company logo are important. And how do you position all this? Whether the proposition is really successful, you really only know after you put the new proposition on the market. Organizations run risks by making substantial investments in resources and ICT without knowing in advance how successful it will be. And although the proposition manager with a lot of experience and expertise can put together a proposition, the question remains every time: will the proposition catch on?Lees meer
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