Always wanted to know how your customer makes a choice?

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A nice subscription has been put together at a large telecom company. You as a proposition or marketing manager have been appointed to make an appropriate proposition. A proposition manager has to make a lot of choices for this. Not only the attractiveness of the proposition is important, but also a risk assessment to be sure that enough subscribers are coming in. So the question is, how do you build a new proposition? The price, the content of the subscription, but also of course the company logo are important. And how do you position all this? Whether the proposition is really successful, you really only know after you put the new proposition on the market. Organizations run risks by making substantial investments in resources and ICT without knowing in advance how successful it will be. And although the proposition manager with a lot of experience and expertise can put together a proposition, the question remains every time: will the proposition catch on?

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Fact-based marketing: how do you support the gut feeling?

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The second article from Felix Hermsen published on Frankwatching!

Would it not be great if you already know how strongly a concept will score in practice during the creative marketing process? And how? In this article I explain how you can work towards a fact based- development process, resulting in happy consumers and more conversion. Let’s start at the beginning: how does fact-based marketing work in practice and where can it be more effective? Read it here on Frankwatching!

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