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The founders of Braynz are pioneers in translating neuroscience into marketing strategy and research. Based on our experience and successes, the need arose to develop more services in close collaboration with scientists. Braynz was founded at the end of 2015. Experienced marketers and young behavioral scientists decided to join forces. There was a voyage of discovery where science & marketing went hand in hand to further discover the new world of neuromarketing. A unique experience. Braynz, after many projects for our customers, armed with these experiences and knowledge has grown into a bureau where the application of neuroscience is controlled from the need of the clients. We use tools that fit the issue. In this way we develop knowledge-driven solutions that fit the challenges that competitive markets offer. We use neuroscience as inspiration and source for marketing success !! This way success is no coincidence, but guaranteed! The team consists of experienced marketers and scientists who are experts in all facets of the neuromarketing profession.
Neuromarketing is a relatively young but very innovative field of study. The term was introduced in 2002 by Marketing Professor Ale Smidts. The targeted application of neuroscientific theory and the use of methodologies from science to measure reactions in the brain or the body with consumers is therefore fairly new. There is still no standard manual or method for translating business problems such as “I want loyal customers” to a research method that gives ready-made answers to this question. In the marketing programs too, relatively little attention is paid to this way of research. So much neuromarketing research has an innovative and experimental character. This requires flexibility, creativity and the courage to innovate and experiment both of the client and researchers. Braynz is at the forefront of developing new methods and combining techniques to serve clients. Neuromarketing offers a lot of possibilities as standard methodologies fall short. The challenge for everyone involved is to fully exploit the new possibilities. Marketers have access to a new tool. However, if we start digging with a new shovel in the same old places, we will not find any new answers. It is therefore also important to be able to ask and dare new questions. Then neuromarketing can develop further into a mature part of marketing. There have been really good results with neuromarketing research. Do you want to know more about it? Then contact us.
Het tweede artikel van Felix Hermsen gepubliceerd op Frankwatching! Zou het niet geweldig zijn als je tijdens het creatieproces van marketinguitingen al weet hoe sterk een concept gaat scoren in de praktijk? En waardoor dat komt? In dit artikel leg ik uit hoe je kunt toewerken naar een fact based-ontwikkelingsproces, resulterend in blije consumenten en meer conversie. […]
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Braynz is aangesloten bij de
internationale Neuromarketing Science
and Business Association
Stuur ons een link of een PDF van je mail/brief/banner en je ontvangt van ons 3 hypotheses met wetenschappelijke onderbouwing die je resultaten direct kunnen verbeteren. Het enige wat je dan nog hoeft te doen is een AB-test opzetten. Heb je te weinig traffic om te testen? Kijk dan hier hoe we je kunnen helpen.
Op basis van een standaardmodel analyseren en observeren we uw website. Zo krijgt u een idee waar kansen liggen, welke kansen u laat liggen en waar u belemmeringen opwerpt. Zo krijgt u snel een idee wat het verbeterpotentieel is en hoe u dit kunt benutten.
We maken een diepgaande analyse van de website op basis van eigen analyse en observaties, maar combineren deze met de input en ervaringen die u zelf heeft opgedaan. Na een intake met opdrachtgever volgt de analyse en audit en ontvangt u een uitgebreid rapport met aanbevelingen, aanpak en planning waar u direct mee uit de voeten kunt.
U heeft een specifieke vraag over een bepaald probleem? Neem contact op, dan gaan we met u in gesprek om te bespreken hoe we tot een oplossing kunnen komen.
Soms bent u alleen geïnteresseerd in de achtergronden van het gedrag. Wat drijft uw gebruikers, wat spreekt ze aan, wat is hun behoefte en hoe kunt u daar het beste op inspelen? Wij helpen met het boven water brengen van deze inzichten. Op basis van impliciete technieken, expliciete interview technieken, observaties of behavioral analystics onderzoeken we de bewuste en onbewuste behoeften en drivers van uw doelgroep.
Voordat je aan de slag gaat wil je misschien eens verkennen wat de mogelijkheden zijn, je wilt je collega’s meenemen, je wilt je afdeling inspireren? Dan bieden we een inspiratie workshop aan van ca. 1 uur. Informeer naar de kosten! We verrekenen deze overigens graag met een eerste opdracht!
Psychologie speelt een steeds belangrijkere rol in marketing. De principes van Cialdini en de theorie van Daniel Kahneman over Systeem 1 en 2 zijn bij de meeste mensen wel bekend. Maar er is veel meer!
De korte cursus toegepaste Neuromarketing geeft inzicht in de psychologische achtergrond van gedragsbeïnvloeding. Welke mechanismen zijn er, hoe werken ze, waarom werken ze en wanneer kun je ze gebruiken en wanneer niet?
We bieden ook in-company programma’s aan waar we afhankelijk van uw specifieke wensen en budget een programma samenstellen. Trainingen gegeven door experts uit het veld en wetenschap.
Je kan natuurlijk ook zelf een psycholoog aannemen? Waar ga je dan beginnen? Hoe pak je dat aan? Welke opdrachten geef je zo iemand? Wat voor antwoorden kun je dan verwachten? Wij hebben de relevante ervaring dit in goede banen te leiden en de juiste mensen te selecteren. Neem de eerste stappen te nemen aan de hand van de experts van Braynz. Ben je zelf psycholoog en wil je in het marketing vak aan de slag? Neem contact op voor meer infomatie!
Send us a link or a PDF of your mail / letter / banner and you will receive 3 hypotheses from us with scientific support that can immediately improve your results. The only thing you still have to do is set up an AB test. Do you have too little traffic to test? See here how we can help you.
Based on a standard model, we analyze and observe your website. This gives you an idea of where opportunities lie, what opportunities you leave behind and where you put obstacles. This way you quickly get an idea of what the improvement potential is and how you can use this.
We make an in-depth analysis of the website based on our own analysis and observations, but combine these with the input and experiences you have gained yourself. After an intake with client the analysis and audit follows and you receive an extensive report with recommendations, approach and planning that you can use immediately.
Do you have a specific question about a particular problem? Contact us and we will talk to you to discuss how we can come to a solution.
Sometimes you are only interested in the backgrounds of the behavior. What drives your users, what does it appeal to, what is their need and how can you best respond to them? We help to bring these insights to the surface. Based on implicit techniques, explicit interview techniques, observations or behavioral analystics, we examine the conscious and unconscious needs and drivers of your target group.
Before you get started, you might want to explore the possibilities, you want to take your colleagues with you, you want to inspire your department? Then we offer an inspiration workshop of about 1 hour. Inquire about the costs! We are happy to settle these with a first assignment!
The short course applied Neuromarketing provides insight into the psychological background of behavioral influence. What mechanisms are there, how do they work, why do they work and when can you use them and when not?
We also offer in-company programs where, depending on your specific needs and budget, we compile a program. Training given by experts from the field and science.
You can also hire a psychologist yourself? Where do you start? How do you handle that? Which assignments do you give someone? What kind of answers can you expect? We have the relevant experience to manage this and to select the right people. Take the first steps on the Braynz experts. Are you a psychologist yourself and do you want to work in the marketing profession? Contact us for more information!
Psychology plays an increasingly important role in marketing. The principles of Cialdini and the theory of Daniel Kahneman about System 1 and 2 are well known to most people. But there is much more!