Do you want to influence customers effectively? Then start by understanding behavior. Wat are they doing? Why are they doing it or not? What are the backgrounds and motifs? If you understand that, you can start influencing.
Psychology, the science that analyzes behavior, forms the basis for studying and analyzing consumer behavior. However, good analysis requires more: the combination of psychology, data analysis and marketing. This is what we call Behavioral Analytics! Data analysis looks at behavior in the past and signals problems, psychology observes and considers the backgrounds and motives and, together with marketing, interprets the outcomes and context in which these insights are applied. This combined application leads to a cocktail of observations, data, insights, hypotheses and solutions that give structural direction to influencing your consumer. Psychology and Analysis as the foundation of marketing! Success becomes a no-brainer for every organization!