Those present will have seen them when they enter the plenary hall: the green footsteps that lead you to the front rows. In the context of stimulating good behavior, Braynz conducted several nudging experiments during the DDMA Data Day on November 10 in Pakhuis de Zwijger. Wondering if we could have influenced the behavior of the marketing experts? Read on!

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A nice subscription has been put together at a large telecom company. You as a proposition or marketing manager have been appointed to make an appropriate proposition. A proposition manager has to make a lot of choices for this. Not only the attractiveness of the proposition is important, but also a risk assessment to be sure that enough subscribers are coming in. So the question is, how do you build a new proposition? The price, the content of the subscription, but also of course the company logo are important. And how do you position all this? Whether the proposition is really successful, you really only know after you put the new proposition on the market. Organizations run risks by making substantial investments in resources and ICT without knowing in advance how successful it will be. And although the proposition manager with a lot of experience and expertise can put together a proposition, the question remains every time: will the proposition catch on?

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Hello world!

My name is Elena and I am one of the writers of the Braynz blog. This is my first blog entry. As an introductory post, I had some doubts on how to start. You see, Braynz was conceived with a common goal to make neuromarketing the marketing strategy of choice for companies. And for a year now, I have convinced myself that neuromarketing is the way to go. But you see, there’s big fuzz around this field. Many don’t know what it stands for, plenty that work with it have a vague idea of the value it brings (even Microsoft Word underlines the term with a red line, suggesting that it’s a made up term). So, I, decided to start from the bottom – how did neuromarketing come about? Where did it come from? Was it someone’s invention? Is it just a pure manipulation? This is the beginning of my thought process as I ask myself what do I know about neuromarketing, and what I think my reader should learn. So, let us begin!

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Braynz colleague Felix Hermsen wrote a great article for Frankwatching!

Brief summary: By choosing the right incentive the conversion increases enormously. But how do you choose the right incentive? In practice this often happens on the basis of random individual suggestions. However, this does not always seem to be the best way. Pre-testing unconscious associations with the Braynz Incentive Checker offers a solution! In previous research this resulted in a conversion increase of 25%! Knowing more? Click here for the article on Frankwatching!

The second article from Felix Hermsen published on Frankwatching!

Would it not be great if you already know how strongly a concept will score in practice during the creative marketing process? And how? In this article I explain how you can work towards a fact based- development process, resulting in happy consumers and more conversion. Let’s start at the beginning: how does fact-based marketing work in practice and where can it be more effective? Read it here on Frankwatching!