Those present will have seen them when they enter the plenary hall: the green footsteps that lead you to the front rows. In the context of stimulating good behavior, Braynz conducted several nudging experiments during the DDMA Data Day on November 10 in Pakhuis de Zwijger. Wondering if we could have influenced the behavior of the marketing experts? Read on!
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A nice subscription has been put together at a large telecom company. You as a proposition or marketing manager have been appointed to make an appropriate proposition. A proposition manager has to make a lot of choices for this. Not only the attractiveness of the proposition is important, but also a risk assessment to be sure that enough subscribers are coming in. So the question is, how do you build a new proposition? The price, the content of the subscription, but also of course the company logo are important. And how do you position all this? Whether the proposition is really successful, you really only know after you put the new proposition on the market. Organizations run risks by making substantial investments in resources and ICT without knowing in advance how successful it will be. And although the proposition manager with a lot of experience and expertise can put together a proposition, the question remains every time: will the proposition catch on?
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Hello world!
My name is Elena and I am one of the writers of the Braynz blog. This is my first blog entry. As an introductory post, I had some doubts on how to start. You see, Braynz was conceived with a common goal to make neuromarketing the marketing strategy of choice for companies. And for a year now, I have convinced myself that neuromarketing is the way to go. But you see, there’s big fuzz around this field. Many don’t know what it stands for, plenty that work with it have a vague idea of the value it brings (even Microsoft Word underlines the term with a red line, suggesting that it’s a made up term). So, I, decided to start from the bottom – how did neuromarketing come about? Where did it come from? Was it someone’s invention? Is it just a pure manipulation? This is the beginning of my thought process as I ask myself what do I know about neuromarketing, and what I think my reader should learn. So, let us begin!
Lees meerBraynz colleague Felix Hermsen wrote a great article for Frankwatching!
Brief summary: By choosing the right incentive the conversion increases enormously. But how do you choose the right incentive? In practice this often happens on the basis of random individual suggestions. However, this does not always seem to be the best way. Pre-testing unconscious associations with the Braynz Incentive Checker offers a solution! In previous research this resulted in a conversion increase of 25%! Knowing more? Click here for the article on Frankwatching!
The second article from Felix Hermsen published on Frankwatching!
Would it not be great if you already know how strongly a concept will score in practice during the creative marketing process? And how? In this article I explain how you can work towards a fact based- development process, resulting in happy consumers and more conversion. Let’s start at the beginning: how does fact-based marketing work in practice and where can it be more effective? Read it here on Frankwatching!
Braynz is aangesloten bij de
internationale Neuromarketing Science
and Business Association
Stuur ons een link of een PDF van je mail/brief/banner en je ontvangt van ons 3 hypotheses met wetenschappelijke onderbouwing die je resultaten direct kunnen verbeteren. Het enige wat je dan nog hoeft te doen is een AB-test opzetten. Heb je te weinig traffic om te testen? Kijk dan hier hoe we je kunnen helpen.
Op basis van een standaardmodel analyseren en observeren we uw website. Zo krijgt u een idee waar kansen liggen, welke kansen u laat liggen en waar u belemmeringen opwerpt. Zo krijgt u snel een idee wat het verbeterpotentieel is en hoe u dit kunt benutten.
We maken een diepgaande analyse van de website op basis van eigen analyse en observaties, maar combineren deze met de input en ervaringen die u zelf heeft opgedaan. Na een intake met opdrachtgever volgt de analyse en audit en ontvangt u een uitgebreid rapport met aanbevelingen, aanpak en planning waar u direct mee uit de voeten kunt.
U heeft een specifieke vraag over een bepaald probleem? Neem contact op, dan gaan we met u in gesprek om te bespreken hoe we tot een oplossing kunnen komen.
Soms bent u alleen geïnteresseerd in de achtergronden van het gedrag. Wat drijft uw gebruikers, wat spreekt ze aan, wat is hun behoefte en hoe kunt u daar het beste op inspelen? Wij helpen met het boven water brengen van deze inzichten. Op basis van impliciete technieken, expliciete interview technieken, observaties of behavioral analystics onderzoeken we de bewuste en onbewuste behoeften en drivers van uw doelgroep.
Voordat je aan de slag gaat wil je misschien eens verkennen wat de mogelijkheden zijn, je wilt je collega’s meenemen, je wilt je afdeling inspireren? Dan bieden we een inspiratie workshop aan van ca. 1 uur. Informeer naar de kosten! We verrekenen deze overigens graag met een eerste opdracht!
Psychologie speelt een steeds belangrijkere rol in marketing. De principes van Cialdini en de theorie van Daniel Kahneman over Systeem 1 en 2 zijn bij de meeste mensen wel bekend. Maar er is veel meer!
De korte cursus toegepaste Neuromarketing geeft inzicht in de psychologische achtergrond van gedragsbeïnvloeding. Welke mechanismen zijn er, hoe werken ze, waarom werken ze en wanneer kun je ze gebruiken en wanneer niet?
We bieden ook in-company programma’s aan waar we afhankelijk van uw specifieke wensen en budget een programma samenstellen. Trainingen gegeven door experts uit het veld en wetenschap.
Je kan natuurlijk ook zelf een psycholoog aannemen? Waar ga je dan beginnen? Hoe pak je dat aan? Welke opdrachten geef je zo iemand? Wat voor antwoorden kun je dan verwachten? Wij hebben de relevante ervaring dit in goede banen te leiden en de juiste mensen te selecteren. Neem de eerste stappen te nemen aan de hand van de experts van Braynz. Ben je zelf psycholoog en wil je in het marketing vak aan de slag? Neem contact op voor meer infomatie!
Send us a link or a PDF of your mail / letter / banner and you will receive 3 hypotheses from us with scientific support that can immediately improve your results. The only thing you still have to do is set up an AB test. Do you have too little traffic to test? See here how we can help you.
Based on a standard model, we analyze and observe your website. This gives you an idea of where opportunities lie, what opportunities you leave behind and where you put obstacles. This way you quickly get an idea of what the improvement potential is and how you can use this.
We make an in-depth analysis of the website based on our own analysis and observations, but combine these with the input and experiences you have gained yourself. After an intake with client the analysis and audit follows and you receive an extensive report with recommendations, approach and planning that you can use immediately.
Do you have a specific question about a particular problem? Contact us and we will talk to you to discuss how we can come to a solution.
Sometimes you are only interested in the backgrounds of the behavior. What drives your users, what does it appeal to, what is their need and how can you best respond to them? We help to bring these insights to the surface. Based on implicit techniques, explicit interview techniques, observations or behavioral analystics, we examine the conscious and unconscious needs and drivers of your target group.
Before you get started, you might want to explore the possibilities, you want to take your colleagues with you, you want to inspire your department? Then we offer an inspiration workshop of about 1 hour. Inquire about the costs! We are happy to settle these with a first assignment!
The short course applied Neuromarketing provides insight into the psychological background of behavioral influence. What mechanisms are there, how do they work, why do they work and when can you use them and when not?
We also offer in-company programs where, depending on your specific needs and budget, we compile a program. Training given by experts from the field and science.
You can also hire a psychologist yourself? Where do you start? How do you handle that? Which assignments do you give someone? What kind of answers can you expect? We have the relevant experience to manage this and to select the right people. Take the first steps on the Braynz experts. Are you a psychologist yourself and do you want to work in the marketing profession? Contact us for more information!
Psychology plays an increasingly important role in marketing. The principles of Cialdini and the theory of Daniel Kahneman about System 1 and 2 are well known to most people. But there is much more!